Jorge has 20 years of management experience at blue chip companies driving top brands, dynamising categories and accelerating innovation in several categories and regions. He has been Brand Director of Henkel’s flagship brand Persil in the Head Office in Germany; Marketing Director of Henkel’s Detergents business for Spain and Portugal; and Marketing VP of Panrico Donuts, a local champion with top iconic FMCG brands. He has multi-category, multi-channel and multi-regional experience, which he now uses to advise companies on how to improve their marketing and sales operations. An inspirational Marketing passionate, Jorge takes care of putting the consumer and the shopper at the center of business strategy, and makes sure that managers gain the commitment from the key stakeholders.