She pioneered the ‘Entrepreneurs Backing Entrepreneurs’ model for the financing of entrepreneurship in Europe in 2000 by creating Ariadne Capital with a founding group of shareholders who had created some of Europe’s most important firms (BetFair, Coller Capital, Dialog Semiconductor, Easynet, SES Astra, WorldPay and others). Since 2000, she has backed/advised/invested in at the MVP stage the founders of Espotting, Skype, Monitise, and Zopa, and Ariadne has completed £350 million of transactions. She is a Member of the British Empire (MBE), one of INSEAD’s top 50 Alumni, a NXD of Vestergaard (a leader in humanitarian development globally).